Frontpage News 2015 Denmark must utili...

Denmark must utilise EU-strategy for a digital single market

6 May 2015

The European Commission’s new “Digital Single Market Strategy” emphasises an enormous potential of the digital economy.
Today, the European Commission has published the “Digital Single Market Strategy”. According to the report, the digital single market in Europe has the potential to contribute with additional EUR 415 billion to the European GDP.
"In order to utilise the potential of the digital economy to create economic growth and jobs, there is a need for taking action both nationally and at the EU-level. Therefore, it is very positive that the Commission today has presented an ambitious strategy, which makes the digital single market in Europe a top-priority and puts focus on establishing common rules and equal terms in Europe,” says the Danish Bankers Association’s Executive Director and executive director, Michael Busk-Jepsen.
The Danish Bankers Association’s executive director believes that the great Danish experiences of creating forward-looking digital solutions through collaboration between the public and private provide Denmark with a unique opportunity to influence the work with a digital single market in Europe.
“Solutions like NemID, NemKonto and the digital registration fee system, which e.g. the Danish banks have contributed to, are solutions that other countries aspire to,” Michael Busk-Jepsen points out.

The world’s most digital country 

Denmark has traditionally been one of the leading nations within digitisation, but unfortunately, we slowly move down on the international ranking lists. The World Economic Forum has recently published a report which shows that Denmark over the past four years has dropped from a 4th place to a 15th place out of 143 countries, when it comes to IT-preparedness and the ability to turn the benefits of IT into economic growth. In 2009, Denmark was ranked number 1.
“It should be our ambition that Denmark again becomes the world’s most digital country, and in that process, a well-functioning digital single market is absolutely essential. This requires that the government, in the forthcoming negotiations of the Commission’s proposal, particularly addresses uneven implementation of EU rules across Member States. Uneven implementation results in distortion of competition and trade barriers, just as it prevents a “level playing field” for European companies,” Michael Busk-Jepsen explains and further adds:
“The level playing field is particularly important within the digitisation area, where the integration between the digital systems is essential in order to utilise the growth potential. Moreover, it should be ensured that the Danish and European companies have equal opportunities to e.g. process data as the world around us, especially since digitisation is characterised by being global.”
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