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The Danish business community backs the IT awareness effort

21 October 2015

The new awareness campaign from the Danish Bankers Association and the Agency for Digitisation (Digitaliseringsstyrelsen) is now enjoying support from 17 business organisations. The campaign’s Facebook film received 250,000 views in the first 24 hours.

A unified Danish business community backs the Danish Bankers Association and the Agency for Digitisation’s awareness campaign “Safe Online”, which aims at arming Danish companies against hacker attacks and IT criminals.

The “Safe Online” campaign was launched on 20 October and will run for the next three weeks. The campaign centres on two films: one main film for all Danes and one film made especially for an older target audience. Both films have been created for Facebook starring TV2 host, Felix Smith.

Film (available in Danish)


“The Danish Chamber of Commerce fully supports the campaign, which highlights the importance of digital self-defence techniques. The fight against cybercrime requires a joint effort and therefore, it’s positive that the public sector is also part of this campaign,” says Janus Sansgaard, Head of Digital Policy at the Danish Chamber of Commerce.

“The fight against cybercrime is very relevant for our members. By and large all of our companies are hit by cybercrime at one point. Therefore, increased awareness about the problem is important. In light of this, we, of course, support the campaign,” supplements Adam Lebech, Director of the Danish ICT and Electronics Federation.
In addition to the Danish Chamber of Commerce and the Danish ICT and Electronics Federation, the Confederation of Danish Industry, the Danish Energy Association, the Danish Union of Librarians, Dansk IT, the Danish Employers Association for the Financial Sector, Financial Services Union Denmark, FTF, FSR – Danish Auditors, HVR, the Danish Agriculture & Food Council, the Danish Confederation of Trade Unions (LO), PROSA, the Danish IT Industry Association (ITB), the Danish Mortgage Banks' Federation and the Association of Danish Mortgage Banks support the awareness campaign.
“Cybercrime is one of today’s big challenges and therefore, I think that we have a clear common interest in fighting growing cybercrime. The amount of positive declarations of support for the campaign shows that the other organisations share this view, which is encouraging,” says Michael Busk-Jepsen, Executive Director at the Danish Bankers Association.
In the campaign’s first 24 hours, the “Safe Online” films were shown more than 250,000 times.
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